The UX field has come a long way in the last 20 years, and like everything around us, it's evolving. Today's UX design is more about designing a relationship rather than about designing an environment.
Michal Horava, Design Leadership Consultancy March 16, 2023
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This article demonstrates the following method of collaboration:
We have learned a lot in 20 years, undergone massive digital product innovation. There is a kind of consensus on how things should look. Rapid changes in appearance to get an outstanding, distinguished look are being replaced by adding more and more features in an effort to please the customer. Paradoxically, despite all these new features, nobody asks the customers about their real wishes. With the rapid evolution of apps and UX, we've reached a point where we're flooded with functionality that takes over reliability.
The emerging trend in UX is the new relationship with the customer, a permanent bond where needs and improvements are balanced, oscillating back and forth. Service design is an example. Roles like researcher, analyst and designer remain, they just regroup, intervening in the process differently. Some parts of UX, for instance testing, have a long track record of partnering with the client. Long-term collaboration based on dozens of iterations is normal in testing.
The approach, which combines customer care in the sense of stability (testing) and usability in either explaining why the new features are beneficial for customers or improving current features, is exactly what Relationship UX does. That all entirely wrapped up in a perfect design. All three areas have always been interrelated, and we do everything we can to continuously maintain a process that we consider necessary, crucial and the only correct one.
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